Legal
Privacy Policy
Last updated: March 16, 2026
Introduction
Elm City Living LLC ("we," "us," or "our") operates the website elmcityliving.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or contact us about our apartment rentals in New Haven, Connecticut.
Information We Collect
We only collect personal information that you voluntarily provide to us when you contact us via email, phone, text message, or other communication channels. This may include:
- Your name
- Email address
- Phone number
- Apartment preferences (desired move-in date, lease length, number of bedrooms, budget, etc.)
- Any other information you choose to share with us
We do not collect personal information automatically through forms on this website. This is an informational brochure site, and all communication is initiated by you.
How We Use Your Information
We use the information you provide solely for the purpose of:
- Responding to your inquiries about available apartments
- Providing information about our rental properties, lease terms, and amenities
- Scheduling property viewings or coordinating move-in logistics
- Following up on your rental interest
We do not sell, rent, or share your personal information with third parties for marketing purposes.
Service Providers
We work with third-party service providers who assist us in operating our website and conducting our business. These providers may receive or process personal information on our behalf solely to perform their designated functions. Our service providers include:
- Google (website analytics and advertising)
- CallRail (call tracking, call recording, and text messaging)
- Our web hosting provider
These providers are contractually obligated to use your information only as necessary to provide their services and are not permitted to use it for their own marketing purposes.
Analytics & Cookies
We use Google Analytics to understand how visitors interact with our website. Google Analytics collects anonymous usage data such as pages visited, time spent on the site, and general geographic location. This data is aggregated and does not personally identify you. Google Analytics may use cookies to collect this information, including:
- _ga — Distinguishes unique visitors (expires after 2 years)
- _gid — Distinguishes unique visitors (expires after 24 hours)
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Advertising
We use Google Ads to advertise our rental properties online. Google and other third-party advertising vendors may use cookies to serve ads based on your past visits to our website. This means you may see our advertisements on other websites across the internet after visiting elmcityliving.com.
You can opt out of personalized advertising by visiting Google Ads Settings or the Network Advertising Initiative Opt-out Page.
Do Not Track & Global Privacy Control
Some web browsers transmit "Do Not Track" (DNT) or Global Privacy Control (GPC) signals. We honor GPC signals as requests to opt out of the sale or sharing of personal information. At this time, there is no universally accepted standard for how websites should respond to DNT signals, and we do not currently alter our data collection practices in response to DNT signals.
Call Tracking & Recording
We use CallRail to track phone calls generated through our marketing efforts. When you call us, CallRail may record the phone number you called from, the duration of the call, and which marketing source led you to our website. This helps us understand which channels are most effective.
Calls may be recorded for quality assurance and training purposes. In accordance with Connecticut law, which requires the consent of all parties to a telephone recording, an automated notification is played at the beginning of each recorded call. By continuing the call after hearing this notification, you consent to the recording.
Text Messaging
Elm City Living LLC sends text message updates and responses to real estate customers about pricing and products offered at elmcityliving.com. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
We respect your privacy. We use information you provide to send and respond to your mobile messages. This includes sharing it with platform providers, phone companies, and other vendors who help us deliver messages. We will not share mobile information with third parties for marketing. Text messaging originator opt-in data and consent are exempt from this policy.
We may disclose information to satisfy legal, regulatory, or governmental requests, avoid liability, or protect our rights or property. This section applies to your use of the text message service and does not modify the other sections of this Privacy Policy, which may govern our relationship with you in other contexts.
For full text messaging terms including opt-out instructions and supported carriers, please see our Terms & Conditions.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, such as responding to your inquiry and maintaining a record of our communications. If you would like us to delete your information, please contact us using the details below.
Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly.
Your Privacy Rights
Under applicable law, including the Connecticut Data Privacy Act (CTDPA), you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate personal information
- Request deletion of your personal information
- Obtain a portable copy of your personal information
- Opt out of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects
- Opt out of any future communications from us
To exercise any of these rights, please contact us using the information below. We will respond to your request within the timeframe required by applicable law. We do not discriminate against individuals who exercise their privacy rights.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:
Elm City Living LLC
New Haven, Connecticut